What is your goal in blueprinting? Define a scenario and customer perspective to focus on during the workshop. That is, people that know about the experience you want to map and leadership that has the power to ignite action. Before the Workshopīring together an interdisciplinary team of 4–6 stakeholders and executives. After the workshop, follow up on action items, layer in quantitative data, and refine and share your blueprint. During the workshop, facilitate introductions and icebreakers, review the research, blueprint key elements, track questions and assign action items, conduct a playback, and prioritize and discuss fail points. Unless otherwise stated, the advice in this article applies to either format.) Before your service-blueprinting workshop, establish your core team and workshop goals, collect and synthesize your research, create an agenda, select your tools and materials, and set the roles and responsibilities. This article will touch on all aspects of the 5 -step framework for service blueprinting, with focus on mapping and refining a service blueprint in a workshop. This article will focus on cocreating service blueprints in a workshop. For these reasons, service blueprints often have the greatest impact when they are created collaboratively. Additionally, these artifacts and the process to create them tend to force holistic thinking and inform project planning. Service blueprints help organizations form a shared language and understanding of the experiences they provide.
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